Payload LogoAgatha

About Agatha Stories

Agatha, born from conversations during early morning runs, and evolved into a platform for those who believe stories shape who we are. Along the way, we have learned, and continue to learn, that the heart is the truest editor. Every story deserves to be heard, and every person deserves a tool that helps them easily share it with the world

The Stories That Started It All

We, David Nahum and Eli Bahar, have spent years running side by side, close friends moving along a shared path. Kilometer after kilometer, conversation after conversation. On one of those runs, as our footsteps and heart beat found their rhythm, a deeply personal story surfaced. It was about family

Eli spoke about his father, Leon - a senior investigative officer and an exceptional investigator, a man who carried within him entire worlds of life experiences and stories from his remarkable career. When he passed away, he left behind boxes filled with pages, waiting to be brought into the light. Leon, who deeply loved writing, never had the chance to gather them into a finished book. That thought touched us profoundly. It felt as if a time capsule of memory filled with emotion left without a voice

The Stories That Started It All
Simon Nahum
The Stories That Started It All
Leon Behar

The Birth of an Idea

In that same conversation, David shared the memory of his brother, Simon, a man whose life was woven from words and deeply loved writing. He was an amateur physicist and philosopher who worked on a personal book for more than a decade. His journey was challenging and exhausting.
Each completed draft led to another demanding round of edits. He revised and rewrote endlessly. In the end, he chose to print one hundred copies and distribute them to friends and family. When he handed them the book, there was a rare spark of catharsis in his eyes. A moment of completion. The book was born, only after years of effort and pain

The Birth of an Idea
The Birth of an Idea

From Stories to Agatha

The stories of Leon and Simon made us understand the common need for self-expression and the desire to leave behind an intellectual and emotional legacy. Embracing this need and removing the challenges along the process became Agatha - A platform built to make storytelling natural, accessible, affordable and deeply human. A way to ensure that no meaningful story is left tucked in a drawer and no voice is lost between drafts. We wanted to empower people and give them a sense of confidence, with the tools to support them through this long journey and end up with a well-crafted creation they could be proud of.

Along the way, close friends joined us. They immediately saw the meaning behind the vision, they believed in it wholeheartedly, and became true partners in building Agatha. From there, Agatha began to take shape, a venture created to do good in the world through stories

The first completed book was a turning point. An older man, who believed his chance to tell his story had long passed, came alive through the process. His eyes sparkled. His energy returned. The process itself transformed him. His eyes sparkled, energy flowed through him with a new goal in mind. With every chapter, with every paragraph, he rediscovered a part of himself.

That was the moment we understood that Agatha was more than a platform. It was a spark for transformation

From Stories to Agatha

Our privilege, to be partners in the birth of hidden stories, is a gift that reignites our light and pours meaning into the lives of everyone who takes part in this journey.

Our Team

David Nahum

David Nahum

Co-Founder and CEO

David is a social entrepreneur with 18 years of experience in key technology and project management roles at prominent tech firms. founder of Itaca - Touching Lives, a company dedicated to empowering people to transform their lives through a unique blend of coaching and sports.

Eli Bahar

Eli Bahar

Co-Founder

Eli is a lawyer by training and served for many years as a legal advisor in the government. In addition to publishing several works on national security and democratic governance, in recent years Eli has ventured into entrepreneurship in the field of chemistry.

Natalie Blecher

Natalie Blecher

Chief Revenue Officer

Experienced Business Operations professional and Chief Operations with a 25 years proven record across industries and not-for-profit organizations. A key driver of revenue growth and efficiency in high-performance environments

Noa Hochberg Zabar

Noa Hochberg Zabar

Chief Financial Officer

Seasoned accounting professional with over 20 years of financial experience working with both local and global companies. Specialize in managing both financial and tax related processes well as comprehensive processes with strategic investors and lenders.

Ori Pearl

Ori Pearl

Chief Technology Officer

Technology executive with 20+ years of experience in SaaS products. Led global engineering, product development, and cloud infrastructure teams. Driving scalable architectures, innovation, and operational excellence in fast growing environments.

Ido Rabiner

Ido Rabiner

Chief Product Officer

Experienced product leader with a strong record of building scalable digital platforms and innovative solutions. Expert in crafting intuitive UI/UX and driving product growth.